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Outside Hub

April 15, 2010

P&M Corporate Finance Advises Vertical Content Network Outside Hub in a Recapitalization Transaction

P&M Corporate Finance (PMCF) is pleased to announce that it served as the exclusive financial advisor to Outside Hub Holdings, Inc. (Outside Hub) in a recapitalization transaction. Based in Southfield, MI, Outside Hub is the largest and fastest growing online vertical content and advertising platform focused on the outdoor enthusiast. A mix of subordinated debt and equity funding was provided by MK Capital. MK Capital is an established venture capital firm with offices in Chicago and Los Angeles offering multi-stage growth equity and venture capital with a strong sector focus on digital media, data center automation, software, and education technology. The transaction proceeds will be utilized to fuel the continued growth of the Company. The terms of the transaction were not disclosed.

PMCF advised Outside Hub throughout each phase of the transaction providing input and managing strategy, timing, negotiations and due diligence.

About Outside Hub

Founded in 2007, Outside Hub has grown to become the leading online platform targeting the outdoor enthusiast lifestyle. The Company features a network of over 400 websites and offers a complete suite of services including traditional display ads; customized ad services including video, rovion and dashboard ads, page takeovers, header and skin sponsorships, email blasts, widget placements, dedicated forum threads, surveys and sweepstakes, etc.; editorial content; optimization and reporting; campaign targeting and creative services. Outside Hub is headquartered in Southfield, MI with offices in Chicago, IL, Minneapolis, MN and New York, NY.

About P&M Corporate Finance

P&M Corporate Finance, LLC is a middle market investment bank providing merger and acquisition advisory services to companies in North America, Europe and Asia. PMCF provides a broad range of services including sale advisory, acquisition advisory, capital raising, strategic advisory, and fairness opinions. The firm has dedicated industry teams providing services to the business services, medical technology, industrials, and plastics and packaging industries. PMCF has offices in Chicago, IL and Detroit, MI and internationally through Corporate Finance International.


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